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BrainBoosters was launched in 2011 by Hendrik Marais and Karina Strydom. Their open source learning channel to reach children, parents and teachers globally, was launched in 2016

Hendrik and Karina share a passion and vision for raising literacy and numeracy skills in South Africa.  They believe that the best way to accomplish this is to prepare children before they go to school by developing an adequate vocabulary, a strong concept of numbers, knowledge of colours, shapes, written words and spatial relations, as well as a general love of books.